The digital transformation opportunity has never been greater, especially with cloud now being generally embraced as an enabler. The generative AI (gen AI) boom has further sharpened the focus on modernisation as enterprises assess how they can take advantage. They want a cloud environment that offers choice, flexibility and independence to more safely experiment with, and adopt, new technologies.We set out to discover how organisations are approaching their cloud strategy into 2025, their appetite for AI, and the barriers to adoption of emerging innovations. A survey of 609 enterprise IT mana