New year, new pressureAs a PMM, I spend a lot of time at the intersection of technology and the way we communicate it. It is my job to understand what companies shaping the AI infrastructure space are bringing to market, and also to pay attention to the why and how behind the way they talk about it. Online, at conferences around the world, and in hallway conversations, I am watching not only what our industry is building but the framing that surrounds it. Across AI gatherings this year, both virtual and in person, a pattern has become impossible to miss: AI is being marketed through urgency an
The Red Hat Partner Program continues to evolve with enhancements centered on the entire partner lifecycle and designed to deliver three core outcomes for partners: simplicity, predictability, and profitability.Today, we are excited to introduce the latest updates to the Red Hat Partner Program. With these enhancements, Red Hat is providing a structure that prioritizes co-investment to drive profitability across core business areas for partners. By actively investing in partner programs, incentives and digital tooling, we can more seamlessly enable accelerated growth, reduce friction and expan